New Jersey's Highlands Council is hiring a team to launch the 'You Never Knew Jersey' tourism brand across seven counties — paid social, influencer and UGC, original photo and video, a full media-relations programme and a tourism benchmark database
The Highlands Council has a brand and tagline already built by a place-branding consultant and a live website at enjoynjhighlands.com. This RFP buys Year 1 of the campaign that launches it. Four workstreams: a digital awareness campaign with geo-targeted paid media on Instagram, Facebook, TikTok and Google aimed at New York City, Philadelphia and North Jersey, micro-influencer and user-generated content, seasonal blog and newsletter content, event-based retargeting and original photography and video across all seven counties; a media relations programme including a key messaging document and digital handbook, media training for Council spokespeople and a journalist-facing media kit; a media blitz of researched travel and lifestyle contacts with customised story angles, pitching and coordinated media visits; and an owned tourism performance database using Tourism Economics, Visit NJ, lodging occupancy and ADR and traffic-volume data to set year-over-year benchmarks. Year 1 is twelve months with two optional renewal years.
At a glance
| Buyer type | State regional planning council · New Jersey |
|---|---|
| Closes | Closes within a month (buyer, contacts and documents inside) |
What this opportunity involves
This is a public-sector advertising & media opportunity from a New Jersey state regional planning council. Qualified firms can respond with a proposal; the winner typically earns ongoing, renewable revenue on a multi-year public contract. We track and verify these, and can build the full response for you.
Full opportunity details
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