City of Dallas: bilingual recycling behavior-change campaign with media buying, video and web recommendations, $200,000–$300,000
Dallas Sanitation Services wants one firm to plan and run a 2–3 month English/Spanish public education campaign that lifts residential recycling participation and cuts contamination. Scope is end to end: strategy and messaging framework, creative production including video, Dallas-only media planning and buying across the firm's recommended channel mix, in-flight optimization, bi-weekly reporting, a full reconciliation package with proof of performance, and recommendations to improve the Dallas.gov/Sanitation recycling page. One-year not-to-exceed contract issued as delivery orders; planning budget $200,000–$300,000. Competitive sealed proposal scored 100 points with 25 on cost and 20 on Dallas SBE/local-impact (DRIVE) plan.
At a glance
| Buyer type | City government · Texas |
|---|---|
| Closes | Closes within a month (buyer, contacts and documents inside) |
What this opportunity involves
This is a public-sector advertising & media opportunity from a Texas city government. Qualified firms can respond with a proposal; the winner typically earns ongoing, renewable revenue on a multi-year public contract. We track and verify these, and can build the full response for you.
Full opportunity details
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