Why New Homeowners Are Your Best Customers
People who just moved into town do not have a go-to list of service providers.
They need someone reliable for everything from painting to landscaping and roofing.
Newcomers have not built habits or loyalty to competitors yet, so they are more likely to try someone new.
They are also motivated to fix, upgrade, and personalize their homes right away.
Often, they have the budget set aside for these projects because they expect costs as part of moving.
How to Pinpoint Who Is Moving Into Your Area
Most people underestimate how easy it is to find out who is relocating nearby.
You can get new homeowner lists from partners like CoreLogic or Cole Realty Resource for under 20 cents per name, sometimes as low as 10 cents in smaller towns.
Local real estate agents can give you tips on busy neighborhoods, or even introduce you to their recent buyers if you build a relationship.
Facebook neighborhood groups and community email newsletters often welcome new residents and can be a smart way to spot newcomers.
You can set up alerts on Zillow or Realtor.com for recent home sales in your city and check property transfer records at your county website.
Simple First Steps to Get Noticed by People Who Just Moved
Be where new homeowners are looking when they need help fast.
First, keep your Google Business Profile up-to-date with real photos, hours, a description of your services, and a working phone number.
Ask for reviews from every happy customer and let those reviews do some selling for you with new arrivals.
Update or claim your profiles on Nextdoor since new residents often join to ask who is good for handyman services, painting, or lawn work.
If you have a website, make sure it is simple to use, loads fast on phones, and has clear before-and-after photos that look good.
If you do not have a website at all, there is no better time to fix that since new homeowners judge you by what they see online first.
At Good Stuart, your site is built and launched for you without upfront cost, and you pay only for leads that actually turn into real conversations with customers.
What To Offer Relocating Homeowners So They Pick You
Most new homeowners want services fast, and they value clear, honest communication above all else.
Offer a no-surprise, free estimate, with the option of texting photos for faster quotes.
List your most popular services clearly, such as interior painting, fence repair, gutter cleaning, or landscape refreshes.
Be transparent about your pricing or at least show common job costs so people can get a sense of your rates without playing phone tag.
Provide a simple welcome offer, like a percentage off their first service or a priority appointment for new neighbors.
Show off testimonials from past customers who were happy, especially if you have reviews from other folks who recently moved in.
Budget-Friendly Ways to Reach New Residents Without Wasting Time
You do not have to pay for billboards or expensive ads to get noticed by new homeowners.
- Partner with local real estate agents for welcome packet placements
- Offer services at community HOA meetings or block parties
- Set up a simple referral bonus for existing customers who introduce newcomers
- Send handwritten postcards using county new resident lists
- Respond quickly to all incoming calls and messages, as new residents often pick the first to reply
Services like Every Door Direct Mail from USPS can send postcards to specific neighborhoods at about 20 cents per address—just make sure you are only mailing to areas with genuine new move-ins to keep costs tight.
If you get a lead, follow up quickly, stay professional, and be ready to answer the common questions everyone has in those first few weeks in a new town.
The Role of Trust and Online Presence in Getting Hired
Someone new to town checks for the basics: are you local, are you real, and will you show up?
They do not want to chase flaky handymen or wait for days just to hear back.
Your website, Google reviews, and fresh online photos do a lot of the heavy lifting for you, especially with people who have not seen your yard signs or trucks yet.
A strong online presence almost always beats out a glossy brochure in the welcome packet, especially with younger homeowners.
If you are ready to make this easier, you can get started with our simple onboarding and see how it helps bring in real leads with minimal effort.
How to Turn a New Lead Into a Repeat Customer
Getting found by new homeowners is just the start, but turning one job into steady work is where your business really grows.
After you finish a project, follow up with a thank you text or card, asking if everything is holding up and if they need anything else handled.
Offer to check on other small repairs while you are there—a simple fix or bit of advice goes a long way and often leads to more work.
Let new customers know you handle more than what you just did, whether it is gutter cleaning after a painting job or landscape maintenance after installation.
Saving their contact info and remembering details about their home builds trust and shows you care about more than just the first invoice.
- Send a seasonal reminder—like winter prep for pipes or spring lawn cleanup offers—to stay top of mind
- Ask for feedback, and share your most up-to-date Google or Nextdoor review links to make leaving a testimonial easy
- Invite them to refer friends or neighbors, rewarding repeat work with a thank-you discount or priority scheduling
These moves rarely cost much but pay off again and again, especially as word spreads in their new neighborhood.
Telltale Signs a New Resident Needs Your Services
People who just moved in often leave clues about what they need—they are looking for advice in Facebook or Nextdoor groups, asking about good contractors, or looking lost in the paint aisle at Home Depot or Lowe’s.
If you see posts like “Who does lawn care nearby?” or “Looking for a fence repair pro” in local online groups, reply quickly and offer a free call or fast quote.
Introduce yourself to staff at hardware stores and real estate offices—they may recommend you when someone asks for help right after moving.
Ask your existing customers to mention your name in conversations with new neighbors, or share your contact card so you stay one of the first local experts they think of.
Stay active and visible, since moving is stressful and most homeowners want trustworthy help without delay.
Getting Found Where Relocating Homeowners Search First
Most people who just moved are going to Google or voice search for help, not flipping through old phone books or waiting for flyers in the mailbox.
Make sure your Google Business Profile is up-to-date with complete contact info, photos of your recent work, and a list of your main services.
List your service area clearly so there is no question about where you work—moving families want someone as local as possible.
Encourage every happy customer to post a review, which boosts your online reputation and helps you show up higher when new residents search for painters, roofers, or handymen.
If you are set up with Good Stuart, your site and online info are built for you and designed to make your business easy to find by people just settling in nearby.
Promoting your most popular services and adding fresh photos is something you can do right from your phone, keeping your business looking active and trustworthy.
What Makes Your Business Stand Out to New Homeowners
Relocating families do not care much about fancy logos or old-school sales pitches—they want to see honest work, fast responses, and clear examples of jobs you have done.
Highlight projects finished in local neighborhoods or photos of before-and-after work that others can recognize.
If you have testimonials from other people who just moved, share those to show you know what new residents need most.
Set yourself apart by being easy to reach, friendly, and upfront with prices or at least ballpark figures.
Even a simple personal touch, like remembering their kids or asking about their moving experience, can move you ahead of competitors who treat every job as just another number.
Prove you show up, finish jobs on time, and are there when homeowners have questions—this is what leads to repeat business and more referrals.
Practical Tools That Make a Difference When Marketing to New Residents
You do not need the most expensive business software or advertising package to win over new homeowners.
Simple tools work best—a few trustworthy examples are Google Business Profile (free), Nextdoor Business Page (free to claim), and Canva for making clean postcards or flyers without hiring a designer.
A smartphone camera is all you need for quick before-and-after photos, saving you money on photography and showing real, unfiltered results.
Mailchimp or Constant Contact are both inexpensive ways to email previous clients or neighborhoods when you have a seasonal offer or local update.
You can set reminders on your phone or calendar app to follow up with new clients or send out quick check-in notes at 30 or 90 days—these touches often bring in more jobs.
Good Stuart handles the heavy lifting for your website, making sure you show up when new residents are searching and letting you focus on the actual work, not the tech.
Benefits of Performance-Based Online Marketing Over Traditional Advertising
Most traditional advertising—newspapers, radio, billboards—eats up your budget without tracking if you really get calls or jobs from it.
Performance-based marketing, which is what Good Stuart does, only charges you for legitimate leads, not just for people seeing your name.
There is no monthly fee for your website, design, or even SEO—meaning you get a proper online presence and only pay when someone local actually reaches out.
This approach is a lot more predictable and often much cheaper than spending hundreds a month on ads or listings that might not bring in a single customer.
Compare that to a full-page print ad in your local paper, which can run over 500 dollars for one week with no way to know if anyone new calls you.
Your risk is low, your budget stays tight, and you can measure every result down to each call, so you know what is working for your business.
Real Ways to Get Started With Zero Upfront Investment
If you want to shortcut all the guesswork and get a proper website, online presence, and incoming leads without paying anything out of pocket to start, our method does just that.
You can begin with an easy setup that takes just a few minutes and covers everything—from listing your services and area to gathering and showing off real customer reviews.
Instead of building a giant website or dumping cash into risky ads, you pay only after you see actual leads, so every dollar is directly tied to getting more work.
To see how this works for your business, check out the simple process for getting started, which includes everything from setup to first leads—all built for trades business owners looking for more real jobs.
If you want details on what it takes, our onboarding walks you through each step, making sure nothing is missed and your time is respected.
Straightforward Steps to Keep Growing With Relocating Customers
Once you have your online presence set up and you are starting to get interest from new homeowners, remember to keep things simple and honest as you grow.
Responding quickly and following up after each job still matters more than any fancy software or automatic system could ever deliver in this business.
Every time you finish a job for someone new to the area, ask about other projects they are planning or if the move left them with any unexpected repairs.
Many people are juggling a full list of to-dos but forget who to call as life gets busy, so making yourself the one helping hand they remember builds loyalty fast.
- Check back in after a few weeks to see if everything is holding up
- Send a reminder before busy home seasons like summer or before winter storms
- Ask if they have friends or new neighbors who might need anything and offer to help
- Keep your business card updated and drop off extras with realtors or welcome center staff
Every new lead is a chance to get at least one more customer if you handle it with care and keep the trust you have earned.
Reducing Hassle: Make It Easy for Homeowners to Choose You
Most new residents are short on time and overwhelmed with decisions, so the more you simplify things for them, the better your chances at winning their business.
Let people book appointments online, send quotes by text, or get answers without playing phone tag—it saves both you and them a lot of headaches.
If you work with Good Stuart, you get all the tools you need for this without needing to learn or manage another system; it is built to keep things straightforward for you and the customer.
Transparency builds confidence, so let people know your pricing up front and if anything can be bundled for a discount—like lawn and gutter service together or painting with some drywall fixes included.
This way, the homeowner knows what is coming and feels comfortable making a decision fast.
Why a Personal Connection Wins Over Slick Advertising
Being the first to respond is important, but being the one who listens sets you up for even more jobs and referrals down the road.
Most relocating families have never heard of your business before—they have not seen your sign or heard your name around town yet.
You stand out when you show genuine interest in solving their problems, not just selling a service.
Jot down their main concerns, remember their pets names, or follow up to check on a repair—these kinds of personal touches mean more than a coupon or billboard.
This word-of-mouth gets you mentioned in neighborhood chats and drives your business growth further, with zero extra advertising spend.
Leverage Local Partnerships for Bigger Reach
You do not need to work alone to be successful with new movers in town—smart partnerships open doors to more work.
Connect with local realtors, title agents, and moving companies who want reliable pros for their clients; offer them a stack of your cards and promise quick response times.
Reach out to your citys chamber of commerce, welcome centers, or even neighborhood HOA boards—these groups are always looking for reputable skilled trades people to recommend.
Consider offering a group discount for several homeowners in the same new subdivision or organizing a free Q and A at a local hardware store so people see your knowledge in action.
These efforts help you get known fast beyond just what is online and put you ahead of out-of-town competitors who cannot show up in person.
The Value of Using Real Customer Feedback to Attract More Work
Nothing grows trust faster with new homeowners like seeing honest, recent reviews from other people who just moved.
Send a quick thank you text after each job and gently ask if they can spare a minute to leave feedback on Google or Nextdoor, sharing exactly what made your service stand out.
Highlight positive reviews on your website and business pages; even short comments about being reliable, fast, or fair priced make a big impact on someone new and unsure who to trust.
If you get permission, share before and after snapshots of jobs online—use your phone for real, authentic images that prove your work quality without needing fancy equipment.
The more you show the real results you deliver, the more newcomers will pick up the phone and call you for their own projects.
Making the Most of Your Efforts: Stick to What Works
With all the gimmicks and paid ads out there, the most dependable results come from focusing on where new homeowners are actually looking and asking for help.
Keep your Google Business Profile fresh, answer every review or question, and always return calls or texts quickly.
Ask past customers to keep you in mind for their new neighbors—referrals cost nothing and are the most trusted way to win more local jobs.
Stick to methods you can manage consistently, so your business reputation grows for the long run rather than burning out on expensive ads or trendy apps.
If you want a smooth way to keep these basics handled while you focus on the real work, check out how simple our setup is for hardworking business owners like you.
Why Your Time and Effort Pay Off Most With Relocating Homeowners
Every new family in your town is looking for someone like you to help settle in and fix up their home—the key is just being found and trusted first.
By staying responsive, honest, and putting in a little extra effort to follow up, you turn simple jobs into steady streams of work for months and years to come.
Getting started with an online presence that works for you and not against you gives your business a foundation that keeps growing with every satisfied customer.
You can get set up for free with our team and only pay for real, quality leads—not visits, clicks, or empty calls.
If you are ready to see real results for the hard work you already do, learn more about our onboarding for service businesses and see just how easy it is to put your name at the top of new homeowners lists.